A fisherman must use the right bait to hook the kind of fish he is fishing for. If you have a book to offer, one of the first things an agent or publisher will ask you is what is the book about and what is your target market. In other words, they want to know what kind of lure is the manuscript and what kind of fish are you fishing for in the reader's pond. What they actually want to know is if there is money to be made with your book, and who could blame them, this is how the system works. It does not have to be this way though.
To begin with all truth is embedded eternally into the matrix of the universe. Because of that, and since the universe has no understanding of the concept of money, truth, knowledge belongs to everyone and should be free. Food is a gift from Earth to us, and that too should be free. Everything we produce by tapping into the resources of our planet and of the universe should be free. Money is an abstraction that makes absolutely no sense to Mother Nature, a device that is completely antagonistic to the purpose of our being here. Money is a tool of manipulation. The purpose of our being here is to know the truth embedded into to the matrix of the universe.
We live in a world where most everybody is selling something for a profit. Not only it does not have to be that way, when it comes to selling books of knowledge too the product is not always 'as advertised' and the customer does not know it. This is partially because book publishing is associated with the act of manipulating the distribution of information, and partially because profit in book publishing is almost always the result of pandering to people indoctrinated by the system with a certain belief of a religious or pseudo-scientific nature, with a false perception of reality.
All it takes to make easy money in publishing, as in guaranteed no-effort money is name recognition and sensationalist controversial content that appeals to a large segment of the population defined by its low expectations regarding cognitive progress. This is why Sarah Palin, someone who thinks an imaginary god elects Presidents in office, not people, has five published books at her active, all currently available at Amazon. More than that, some of them have received a four and a half star rating from her "market target," possibly from the market department itself while The Catcher in the Rye has only four. And if you thought her publisher is some obscure religious imprint, think again. It is HarperCollins, one of the Big Five, as in one of the world's largest publishing companies. They know, indeed, where and when there is money to be made, and that's all that matters to them.
Evolutionist Richard Dawkins, who told us biology is the science that deals with complicated things (not a joke), and who changes his views at least once a year, was somehow able to publish, so far, thirteen books, totally forgettable best sellers with catchy, appealing titles such as The God Delusion, or The Greatest Show on Earth. As a result while his personal net worth is $135 millions, every one of those books contains a disheartening amount of irrational claims per page, and I am referring to the pages I read, something which apparently did not bother his publishers since all they cared was getting a nice return for their investment. Making things even worse for the future of our civilization, Dawkins was invited to lecture in colleges and universities all across America, as if he were the voice of reason of our generation. This way he would end up selling even more irrelevant books.
Televangelist and megachurch entrepreneur Joel Osteen, personal net worth $40 millions, writes books with titles like "Think Better, Live Better," proof he is actually into the business of motivational speaking with a Christian twist. In reality, he sells to the gullible Christian fake religious recipes for happiness. Motivational speaking, don't you love the sound of that marketing concept, made Tony Robbins into the king of psychological manipulation, and his net worth is at $480 millions.
Since there is so much money to be made in religion/pep talk through book publishing, religious groups have now their own publishing houses so that all the money stays in their pockets. There is though something possibly illegal and certainly dishonest, what a shock, about their business practices. While Osteen pockets all the money resulted from the selling of his books, he uses his ministry, which is a tax-exempt business, to pay for promoting those books and DVD's on TV. Indeed, religion was never about spirituality and god. It is the most productive business scheme ever invented in the history of man. Most importantly, religion is the most efficient tool when it comes to manipulating the masses.
Former FOX News pundit Glenn Beck too, net worth $100 millions, who during the 2005 Hurricane Katrina disaster told his audiences, "The only [Katrina victims] we're seeing on television are the scumbags," has published a bunch of books, some of them having titles that make one cringe, and one of his faithful publishers is Simon & Schuster, also rated in the top five English-language publishing houses in the world. Together, they made millions, many millions of dollars in profit.
Indeed, some are very good at targeting the right fish with the right lure, something that only looks like the real thing when in reality its purpose is to fool the people of the planet into taking the bite and reaching for their wallets.
The targeting of certain groups of trusting humans with prints containing peer-reviewed false information of a religious or pseudo-scientific nature generates huge profits for publishing houses, and it is also the main cause for the current dumbing down of our communities. Indeed, the terrible consequence of these for-profit acts of deception is the deplorable state of our society in terms of its cognitive degradation and its lack of sound analytic abilities, something that came to the surface like never before during the 2016 American presidential primaries on both sides of the political spectrum.
To appeal to a specific market in the business of book publishing means to reinforce, not challenge its beliefs, pander to its mentality, to its fears, likes and dislikes and never push the boundaries of its cognitive limits. Market targeting is about profit-making politics, and about politics, and as our history has abundantly proved it, while it might be all local, politics is actually all deceit.
A Time of Change is the opposite of that, and I don't expect this book to make me lots of friends, at least not in the beginning. I'm not here to appease though. This is my humble contribution to the greater good, and as the word of wisdom goes, truth never damages a cause that is just.